King Baby


“KING BABY” is a term that was originated by Sigmund Freud.

It was intended to refer to a mental condition where the person believes the world revolves around them. King Baby Studio is rooted in the freedom of the open road and in the spirit of rock n’ roll. At 15, King Baby owner and designer, Mitchell Binder, became a jeweler’s apprentice and shortly thereafter began designing on his own. With his trademark charismatic personality, he soon made the right contacts and quickly became the “go to jeweler” for Hollywood.  Mitchell has partnered with legendary brands including Harley-Davidson and Fender.  King Baby’s flagship store locations in Santa Monica, Nashville and Caesar’s Palace, Las Vegas continue to shine.  Founded in 2000, King Baby Studio continues to handcraft their pieces in the USA, uniting sterling silver with precious stones, 18k gold, onyx beads and leather.

Optical Collection


We believe in transforming the expected into something new and unique, bringing originality and unique details to our eyewear. We believe that quality and traditions are worth their weight in gold — in every aspect of our lives and in our business.

Sun Collection


“What I love about jewelry, it becomes a very personal piece to whoever wears it. That’s one of those things that just does it for me. It gives meaning; it’s very fulfilling and it gives people some sort of identity as well. That’s the gift. That’s the specialness. That’s what I want to hang onto.”

– Mitchell Binder, Designer and Owner.


Anna Sui

King Baby

Pepe Jeans

King Baby

Cody Air